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Purpose before process
People engage differently when they understand the meaning behind a strategy, not only the tasks attached to it.
ABOUT ANA
Leadership shaped across cultures.
Transformation built through experience.
Ana F. Cavagnoli, MBA, is Director, Customer Engagement & Services Strategy for HID Global at ASSA ABLOY. A Customer Experience specialist, global executive and speaker, she brings more than 20 years of international corporate experience across Brazil, Europe and the United States.
CURRENT ROLE
Director, Customer Engagement & Services Strategy for HID Global at ASSA ABLOY
Customer Experience Specialist • Global Executive • Executive Speaker
Customer Experience
Customer-centered strategy connected to culture, service and business performance.
Services Strategy
Building service decisions around value, engagement and sustainable experience.
Leadership
Helping leaders communicate, align and activate people through transformation.
Business Transformation
Connecting people, customer experience and execution to measurable business impact.
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Strategy is stronger when people understand why it matters.
AN INTERNATIONAL JOURNEY
Experience across markets.
Leadership across cultures.
Ana’s international journey began when she left Brazil to work in Switzerland, navigating a new language, culture and professional environment. That experience became an important foundation for the way she leads today: transformation demands adaptability, clarity, resilience and an understanding of people across different realities.
After returning to Brazil and later moving to the United States, she continued building a career across Customer Experience, service strategy, employee engagement and organizational transformation.
Today, her work brings together more than two decades of practical corporate experience with a human-centered view of leadership — helping organizations move beyond plans and into sustainable action.
HOW ANA LEADS
Strategic enough for the boardroom.
Human enough to move people.
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Experience is shared
Customer Experience is shaped across departments, behaviors and decisions. It cannot belong to one team alone.
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Transformation requires ownership
Sustainable change happens when leaders and teams see themselves as participants in the transformation — not spectators.
CONNECT WITH ANA
Leadership, experience and transformation — brought together with purpose.
Explore Ana’s professional experience, speaking work and Customer Experience expertise, or start a conversation about your next event or transformation initiative.
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